Job Search 4.0 and the Impact for Rehabilitation Professionals
- Starts: 04/10/13 - 10:30AM
- Ends: 05/15/13 - 10:00AM
- Location: A Four-Part Webinar Series
- Category: Upcoming Events

Presented by
Kristen Jacoway
What do you think these numbers represent? 24,297,000 and 2.6
This 24,297,000 number comes from the U.S. Bureau of Labor Statistics and represents the
'hire levels and rates by industry and region, seasonally adjusted.'
The 2.6 stands for the number of jobs that went UNFILLED - 2.6 million!
Do you recall seeing 24 million job postings in a year? Me either!
Bottom line is that employers are not advertising many of these positions because they are not prepared to deal with the overwhelming responses they receive that have to be filed, tracked, and more for EEOC purposes. The job market has produced people in desperate situations who are applying for any and every job which equates to hours of staff time to file, track, and reply to the resumes. Therefore, many jobs remain unadvertised, meaning it is ESSENTIAL you learn the new ways available to tap into the hidden job market.
If your program is still operating under Job Search 1.0 and 2.0 (classified ads and job boards), be prepared to take your job searching skills to a brand new, elevated level and how to position your consumer as the hunted!Registration fee: $90 per site (please register only one person per site)
Register Now!April 10, 2013 10:30am Pacific
Webinar 1: How Social Media Evolved as a Game Changer in the Job Search
Why employers plan to increase their social recruiting budget by 45%.
Overview of the Top 3 Social Media sites for job seekers.April 17, 2013 10:30am Pacific
Webinar 2 : Link up on LinkedIn for Career Success
Complete your (or your consumer’s) profile with little known tricks for a truly differentiated profile using the right keywords to help you or your consumer get found! LinkedIn just launched NEW Profiles in December 2012, so we will cover the brand new features!
Find insider information about job postings that no other job board can offer as a benefit!
Discover the tricks of accessing the hidden job market.
Networking made easy? There’s an app for that! Find out the newest introduction to turn a live networking event into one where you can actually keep in touch, therefore keeping YOU or your consumer top of mind!
April 24, 2013 10:30am Pacific
Webinar 3 (a) : Find a Job Using the Largest Social Network – Facebook
Facebook has a myriad of issues with privacy and privacy controls. We will look at ways to de-mystify the privacy issues faced by all Facebook users. We will cover how and why people have lost jobs or job opportunities on both platforms due to not setting up privacy controls correctly or because of misconceptions.
Looking for a job? Facebook actually has a few apps for that!
Tap the power of your Facebook network and actually expand into targeted, industry connections. I’ll show you how to do it in this class.
We will also briefly examine how you can use Pinterest, a rapidly growing social network, to display your thought leadership and expertise.
Webinar 3 (b) : Tweeting Your Way to Success
Develop a keyword rich profile and tweets to make it easier for recruiters and employers to find you or your consumer.
Learn how to engage with others by using techniques to cut through the noise to find what matters to you or your consumer on Twitter.
Pressed for time? Find out a simple tool that will help you to streamline ALL your social media activity on ONE site!May 15, 2013 10:30am Pacific
Webinar 4 (a) : How to Search for a Job
We will look at the 4 Ps of marketing and how it applies to leveraging your personal brand in the marketplace.
Learn which job boards will help you or your consumer streamline your time online and ways to create search agents to do the work for you or your consumer.
Job boards only account for 1% – 2% hit rate – meaning if your consumer applied for 100 jobs online, your consumer can expect 1 – 2 phone calls (good, bad, or indifferent). Discover how to pull together a well-defined job search strategy that utilizes MULTIPLE approaches in finding a job.
Webinar 4 (b) : Creating a Compelling Resume
After writing 500+ resumes at the professional and executive level, I can show you the most common mistakes and how to avoid them.
Applicant Tracking Software/Resume Scanning Software means that a consumer's resume is not viewed by a human eye until it passes through the computer (many companies use this to save time and money). Learn how to increase your consumer’s chances of having a human read your consumer's resume. Also, you will discover a few common errors that will automatically cause your consumer's resume to get deleted!
Learn what employers want in your consumer's resume and how to create a compelling resume that distinguishes your consumer from the pile of resumes on their desk.
Discover platforms to upload your consumer's resume, including one little-known trick that Google tends to give more weight in its’ algorithm.
Did you know that there is a right and wrong way to apply for a job when sending your consumer's resume? If your consumer does what many people do, your consumer will eliminate him/herself from further consideration of the job.About Kristen Jacoway
Kristen Jacoway graduated from Auburn University with B.S. and M.S. degrees in Vocational Counseling. She has worked in a wide variety of HR-related capacities from job search counseling to coaching staff to achieve peak performance to working with local Alabama businesses to develop job leads. Her one aim was to help people have a rewarding career.
But it became even more personal when her husband’s job was off-shored, bringing an abrupt end to his 20-year manufacturing career. As he looked for a new job, she saw the job search process from the other side, and it became quickly evident that the employment market had changed completely. The previously tried-and-true techniques of resumes and cover letters were not enough. Social media had changed the game.
Always one to embrace new technologies –she comes by it honestly, her dad was a NASA rocket scientist!– she learned everything she could about social media and social networks. She also studied with personal branding industry experts, like Reach’s William Arruda, earning numerous certifications.
In 2008, she launched Career Design Coach, a career coaching company that combines personal brand, traditional career marketing and social media strategies. She is very proud to have helped senior executives, students and entrepreneurs here in my local community of Auburn as well as across Alabama to have happier, more productive professional lives.
